Doors and windows industry healthy development, the need to pay attention to bra

 Doors and windows industry in recent years the pace of development is very rapid. In short, doors and windows business everywhere, windows and doors are also a wide variety of brands on the market. From the overall situation, blossom, Zhengfangdouyan competitiveness of enterprises real great. Since the doors and windows mostly sales-oriented marketing, but also to the industry has brought a lot of adverse effects.

Blind hyperplasia, do not want the consequences

Perhaps under the influence of "strength in numbers", that is, the Chinese windows and doors enterprises widespread a fault - Brand hyperplasia serious. Often a sign has not started, the occasion to re-establish a few brands that brand will profit much more. Under the guidance of this concept, doors and windows indiscriminate white, few would want a few, and other brands to launch only to find not the case, like the people at home a child, his family was good it does not matter; family conditions are not allowed students more but will wear down the family.

Since I had no good brand planning, brand management combined enterprises lack the ability to boot properly, a direct result of weak brand, model and approximate performance, business model and similar campaigns, formed a "grab all children all Naichi children have enough to eat, "the situation. This does not consider the carrying capacity of the brand, but based solely on production, channel aspect of resource optimization practices, while the development of enterprises, but also a direct result of a serious lack of brand core values of brand development to stay hidden.

Ambitious, vague position

Brand positioning should be targeted, using a specific brand image, in order to attract specific target groups. And many of our windows and doors enterprises in brand positioning, reluctant to sacrifice, always filled the net that will be greater the more the target market given the huge success of grasp. In practice, due to the clear target market, and we think customers want a lack of market comparison and analysis, a direct result of the doors and windows of the brand is difficult to form and play its competitiveness. From brand awareness, reputation speaking, now national brand windows and doors windows and doors yet and foreign brands can not stand on the same ranks.

In fact, "the doors and windows manufacturing superpower," the title of the sooner, the doors and windows of Chinese enterprises more unfavorable. According to current market structure, China doors and windows can grab much of a market? Estimated that no one dare too high expectations, it is clear that China is far from doors and windows business to compete with the international giants. China doors first thing to do is to standardize enterprise management, improve the technological level and product quality, enhance service levels, strengthen internal strength, fixed market, make great efforts in brand marketing, to win consumer recognition and trust.

Hole boring, lack of cultural

Brand culture is the brand image in the minds of target consumers, is a beyond the product itself but more different from its competition make commodity products given, can be a complete consumer buying behavior in a strong anchor, invisible among about consumer behavior. Looking at the current China and the doors and windows, is still stuck in the level of effort in brand awareness, brand image and ignore the indispensable participation in social welfare and public relations activities, making the brand can not be noticeable in the mass media.

The concept of speculation, boast

Many domestic enterprises, on the surface it seems like very innovative, and constantly create new concepts and hot, which makes the catch, it looks like a good way, in fact, is wrong. These so-called concept is nothing more than to guide consumers to explain their doors and environmentally friendly. Not allow consumers to use as daily necessities, which is between the idea and the lack of organic links, and therefore did not convey the core values of the brand, calling it will be self-defeating.

In the windows and doors industry, if you want the business development, the need to do a good job and strive to improve product quality and technical level of the business, improve service measures to reinforce the quality of basic, constantly adjusting product structure, accelerate the optimization and upgrading of product structure, developing high-quality, high-grade products, quality products to win customers, dominate the market.