Windows and doors industry trends will appear five characteristics

 In recent years, as the country's macro-control on the property market, downstream of the door and window industry has been seriously affected, but based on the state of affordable housing and a lot of investment in infrastructure, urban shed room area renovation, new construction investment and other cities and towns, door and window industry Prospects still considerable, will continue the rapid development. In the coming years, the development trend of the doors and windows industry will reflect the following characteristics:

Door younger consumer groups

Consumers are no longer passive, they have begun a dialogue with the dealer, the dialogue with business, we believe that to change this passive situation through their own strength. Consumers increasingly do not trust the authorities, more trust their instincts and reputation, the product will express their views. At the same time, consumers also know how to use legal weapons to safeguard their legitimate rights and interests. The rise of consumer groups, heralded the era of production and marketing, focusing on the new voices of consumers has become doors and windows of the basic conditions for enterprises to expand their market.

Doors and windows need to understand that younger refers to the operating mechanism of younger, younger business model and the management philosophy of rejuvenation. Exterior doors and windows if popular with young people, mainly to see whether doors and windows designed to stand the tip of the times, follow the footsteps of others will always be a follower, only leading the trend, in order to make the winner market.

Rise windows wave of personalized products

With 80 leading consumer groups on the quality of life the pursuit led to the rise of personalized fashion, the doors and windows space and products to the material from size to color and even personality patterns, storage units, fittings, accessories, user control of their absolute control of windows and doors right. And provide customized enterprise, through custom doors and windows in a highly competitive market has got to find a blue ocean.

In the past, windows and doors used to be defined as durable goods, whose value lies only "practical"; Today, the doors and windows not only be defined as household products, it is important to label home life, a reflection of the owner's attitude towards life and aesthetic atmosphere. Doors and windows products, "Out", reflected in the continuous improvement capabilities, while also stepping up the pace to catch up with the trend. Under practical and aesthetic context of coexistence, kitchen Chinese residents has become a landscape.

Doors and windows on the market today, any windows and doors are filled with the glory of youth, windows and doors industry seems to be a gradual transition to the younger. Rejuvenation is one of the doors and windows industry the next few mainstream trend, windows and doors industry can quickly make changes at this time in order to meet the market development of the whole industry is good.

High-end doors and windows market component aggravation

With the rapid development of China's economy, growing middle class, and has become the main consumer groups in high-end products. This part of the consumer groups will be in the home life of their choice, they will carry out a detailed comparison of the desired product, most do not care about big or not, only cares about the quality of good or bad. In fact, a new consumer market concept has been quietly popular in the current windows and doors industry, that meet the middle-income but fashion consumer psychology also meet their purchasing power in the market.

Window design does not take the unusual way

Since the date of birth of the doors and windows, minimalist style will occupy a place in the product design. Although in recent years the rise of retro, rural wind and other design styles, nor shake the dominance of minimalist fashion style.

When too many features and decorated in a tasteless, complex fenestration consumers also had fatigue. Abandon flashy elements and craftsmanship, simple lines, timeless charm and some fashion, function, structure, design right doors and windows designed to become a mainstream choice for Chinese families.

Women occupy a more important position consumption

According to the statistical results of the third population census showed that women accounted for 48.7% of our population, including strong consumption power, a greater impact on consumption of 20-year-old to 50-year-old young woman, about 21 of the total population %. According to the survey, consumer behavior in the family, women often act as "Chief Procurement Officer" role. Especially in home building materials and other consumer goods procurement, the wife of the views tend to be the final decision-making. Therefore, windows and doors in the product design process as a whole should take full advantage of this.

In the current market environment, the traditional windows and doors when the market gradually lost when the new consumer trend swept through, the doors and windows business transformation will become the inevitable choice.