How to proceed from reality, to make your product user double explosion? !

  Business is doing product; maybe a friend will challenge, I'm A sell inferior goods, selling inferior cottage, you still can make a bowl full of pots overflow; this small series of noncommittal, when information asymmetry, indeed can borrow machine "kill" fishing one; but how much you earn and how long can earn up??

Insist on doing one-shot deal, with the flicker nature of the "Killing", not the right way, and will not for a long time; who would not want their short-lived career, but if you start from the product, starting from the practical problems of user; you will find your marketing plan to promote the follow-up will be even easier, users catch each promotion leak and accumulation, but also make you feel comfortable;

Specifically how do we go?

1, more realistic altruism

People online what money the most sensitive and color (Harmony) situation;? The latter not even think about, unless you X station itself; the former, then the implementation of specific, that is, through your product allows users to make money, save money; allowing users to make money is common in all kinds of B2B products, and for allowing users to save money, mostly in B2C, if your product can be based on reality, and in a little while;

Example: Your product is the "notebook", if your customer is purchasing, then you can buy disposable how much, how much money the province, followed by the past but also how much she Alipay rebates and so on.

This Yang only allows her company Yougejiaodai, saving much money for the company, you can also make her own money, she ate a rebate; only know the price up another home to save money, your brand is not more competitiveness of it?

2, to meet the sense of vanity and experience a sense of joy

In fact, this is nothing new, but have to say, for the main audience of your product groups to operate against their properties;

Examples: Mobile QQ, before there IPHONE online features, on such a small icon, you meet a lot of people's vanity, a lot of people competing in their own Apple phone hanging QQ, Taobao also the corresponding IPHONE hang QQ services; and that is the vanity of use, but also to meet Tencent's mobile terminal seize demands;

Then experience a sense, this goes without saying, you put yourself as a user, repeated again and again to experience your own products, do not give their products "not poor", "should" and other perfunctory evaluation, the user does not think so, a detail of negligence, as long as there is a little bit unhappy again, it will amplify this effect, the final outcome is your product will worship.

3, saving time

Even lazy indolent family, something for something unpleasant, there will be "wasting his time" reasons; indeed think that, because of his fun time wasted;

Our time, the other can take your own fun take squandered, someone or something will be zero tolerance of a thing, to delay, influence; but if your product is, not only a waste of people's time, it can also help others to save time?

Example: you are selling millet phone, if you give the user the parcel, add a cool millet phone use skill summary; so that is saving the user to find their own, to test their own time; but also the pleasure of the rich his sense of experience;

This from your heart, you can simply feel responsible like, benign experience, users have a crush on you, and more than anything else, is not it?

4, to pass the time

There save time, there must pass the time, saving you significant time and sent fragments of time you are bored, micro letter before a man named "planes" function, that is, for this and boredom of an incidental feature, both rich a micro-channel entertainment features, but also to meet the main crowd bored fragments of time;

Example: you are selling women's, comes with a simple women's fashion magazines; do not say what the cost, many hospitals have to play this trick, what infertility, painless what are related to soft paper to write a simple composition fashion magazines, the cost is almost small, poor, but the effect is Leverage drops.

One can pass the boring time women, after all, women used to pass the boring time "must have food," it is the fashion, celebrity gossip, family gossip and much more; and secondly, can also be a secondary use to your product branding; HE Music without order?

5, do not need to read the instructions you can easily use the operating;

This type of hat clothing is not very suitable for digital furniture, software code classes, etc., is actually very common, simple and concise your own products to, whatever people can easily Fun simple, then your products have a widely available basis;

This is also the origin of many technician boss, pitfalls; design software, technicians are thinking, if you do not watch the video to explain the operation, it is difficult to play the turn, but how many people are sinking down a quiet look at the tutorial ?

Many of which are estimated to fast-forward style sweep again, the result is a lot of software features magical, is not known, but also the people misunderstand, we own very wronged, obviously gave you write clearly, specially recorded video, so simple We are not going to work, to blame?

You are a professional, but your users are not, you provide products, allowing users to pay to use, the user is not easy, but also easy to go wrong, do you think should blame it?

Iphone examples do not take anything, and too high a cold, no one likes commonplace;

6, to meet its bargain mentality

I found that many of my friends are saying this to take advantage of mentality, in fact, take advantage of, is really just taking advantage of it is clearly not, take advantage of the unknown, would not be around for relatives and friends if silk Night boast their own advantage, their own clever;?? That is a "show off" the heart needs.

Example: No matter what you sell products, but to die discounts for activities, so the effect is poor; but if you discount, by page, or customer service, and SMS e-mail or something, take the initiative to remind the user, your savvy and great After looking, people have been more than XXXX, XX saving money, then to dry in the sun right circle of friends;

I believe many of my friends are played LOL LOL box using the supplied plug-in, why? There is also a free skin before the function, the function early now gone, why are so many people never tired of using plug-box? Else all aside, inside the automatic "five kill" screenshot function, how many people in this "show off" mentality to meet;

7, one or two words can explain what your product is

This is the user acceptance and word of mouth publicity core, if you can not understand a word or two to let the user of your product brand features, users satisfied with the results you finally accumulate up, you can not put to good use;

People are very fickle, and further, the front also said that anyone who did not want to delay and waste their time;? If you can not let the customer know one or two words you what she branded products and how to simple concise retelling to her friends and family up?

Even if you've let her satisfaction, and word of mouth publicity difficult, the effect is unsatisfactory; and let you do a very troublesome thing, you do it up?

8, value-added products

It can be a service, which can be a small gift, a privilege can be like; whatever it is, the premise is that we must valuable

Example: For example, you are selling cosmetics, then an invitation made QQ exchange group members, every day the group management organizations to share some beauty tips what, this added privilege QQ group, is a point of value-added products.

This is something NALA has been done for several years, we feel not detailed, may wish themselves to some research, practice makes perfect thing.

8:00 bit over done, your product marketing, planning, promotion, can be said to look like a duck; reach the number of users geometry surge also not so difficult.

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